News at Bresser's Information Service

09/22/08	"How Creativity Can Carry Your Business Through a Recession" Advertising Age, September 22, 2008, by Teressa Iezzi "Here's What Some Who've Been Around the Block a Few Times Have to Say: So, a giant dragon of economic doom has rained fire upon the world. And the overall economic picture (and this is especially true if a certain uninformed product of the patriarchy being cynically sold as a beacon for women has any role to play) is not going to be fixed overnight." Click here to read more...
09/22/08	"Five Ways to Use E-Mail Marketing to Acquire New Customers" BtoB Magazine, September 15, 2008 "Are you acquiring new customers to help grow your marketing program? Customer acquisition is one of the leading strategies to help increase profitability. A customer strategy survey developed by Baseline Insight indicated that the top two strategies for improving profitability in 2008 are acquiring new customers (43%) and generating more business from current customers (25%). E-mail marketing has proven to generate the fastest direct marketing return on investment; it is successfully used in both customer acquisition and retention. The following strategies can help acquire new customer using e-mail marketing:" Click here to read more...
09/22/08	"Do's and Don'ts: Building e-mail lists" DN News, September 17, 2008 "Growing an e-mail list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an e-mail list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins." Click here to read more...
09/19/08	"USPS Promotes Green Credentials - The Postal Service's 'Environmentalist' campaign encourages direct marketers to conserve" BtoB Magazine, September 15, 2008, by Amy Syracuse "For the United States Postal Service, going green isn't just about conserving natural resources and preserving the health of the planet. It's also about sustaining the postal mail business itself. After all, what would happen to this organization, which handles almost half the world's card and letter mail volume, if concerns about the environment were to dramatically erode business and consumer mail volume?" Click here to read more...
09/19/08	"Don't Forget the Human Element of Data Analysis" Multichannel Merchant, September 8, 2008, by Ellen Sato "In hot pursuit of actionable insights, data mining analysts and modelers are often held in the highest esteem by marketing organizations. They have magic at their disposal that will transform unwieldy data into new insights about our customers, and 75% of our circulation into 100% of our response." Click here to read more...
09/08/08	"Direct Mail Strategy: To Mail or Not to Mail - When you should consider using direct mail" Target Marketing Magazine, September 1, 2008, by Pat Friesen "With all the interactive and newly emerging media that's available to direct marketers, many of you may wonder if and when you should still use direct mail. While media choices continue to grow, when used appropriately, direct mail remains a direct marketing workhorse for carrying your message to your targeted audience. Here are suggestions for how, when and why to use it." Click here to read more...
09/08/08	"Direct Selling: Testing Makes Perfect - Creative format testing-from customers to prospects" Target Marketing Magazine, September 1, 2008, by Steve Trollinger "Direct marketing 101, lesson one: Test the big things first. And few things are bigger than creative formats. But you don't want to test new formats solely on principle. Author Stephen R. Covey said it best in his book "The 7 Habits of Highly Effective People": Habit two-begin with the end in mind. In format testing, you must begin with an understanding of what you are attempting to learn or prove, as well as an understanding of what you will do with the results of your test-before you start.